Have you ever thought about how readers of your work are essentially a larger version of you? This insight has the power to change the way you create content and, consequently, the material itself. Let’s examine how recognizing and using this idea might elevate your content from passable to outstanding. The underlying idea of philosophy: Everyone is related I’m no philosopher, but after hearing someone recently discuss how everything is connected, it occurred to me that, if everyone is fundamentally significant, then we are all connected, at least metaphysically. Since we are all a part of each other, we ought to make an effort to better understand and support one another. The main idea is this: We use content to serve our readers and prospects as content creators, marketers, and businesses. From the philosophical to the practical: Providing readers with content This search for knowledge and assistance for readers and prospects may seem admirable on paper, but it’s a useful tactic in content marketing. It’s about connecting, understanding, healing, and winning hearts. Producing material with the intention of serving requires us as content creators to do our best. Indeed, we must sell. Additionally, subtle sales tactics are acceptable. For example, the “learn more” or “buy now” buttons on your website Even commercial material, though, needs to be made with serving in mind. The magic of content marketing happens in the service. Content connects with readers when it breaks through the surface of commerce and becomes a tool for good.